Sunday, November 12, 2017

SOME PROMINENT MERCHANTS IN TRENTON BY JOHN H. SINES, 1929

SOME PROMINENT MERCHANTS
Some of the pioneers in what, in the best sense of the term, is Trenton's "big business" were such men as Henderson G. Scudder, Sering P. Dunham, John H. Scudder, Joseph Allen Southwick, Colonel Eckford Moore, Thomas C. Hill, Captain Lawrence Farrell, John W. Manning, William J. Convery, William Dolton, John Taylor, Frank J. Wetzel, James C. Tattersall, John G. Conner, Richard Wilson, the Colemans, the Vannests, the Thomases, the Richardsons and others, all of whom have left their mark on the trade of the city. Some of them have been succeeded in business by their sons and their sons' sons, so that in these later days big mercantile interests are in the hands of such men as Edward W. Dunham, William V. Coleman, J. Ferd Convery, John W. Manning, Frederick W. Donnelly, Frederick S. Donnelly, Horace Mann, Nevius Brothers and others.
Trenton's value as a merchandising center early impressed itself upon keen minds in other places and has continued to do so. The result has been the constant opening of new enterprises and the introduction of new blood into those already established. These newcomers have included men from nearby towns and farming communities, as well as from the larger cities. Smith Lamson came here from South Jersey, after a bit of experience in Bordentown, and soon associated himself with the Dunham concern. H. M. and E. D. Voorhees came from Hightstown, first to clerk for others and soon to have a magnificent store of their own. The Dunhams came originally from Somerville, where the Nevius brothers were also located with one of their branch stores.
Then, too, came the Goldbergs, the Wirtschafters, the Hoenigs, the Swerns, the Lissners, the Hiedelmans, the Urkens, the Cohens, the Kuhns, the Fulds and scores of other Jewish merchants who have built up great business enterprises, often from such humble beginnings as to add romance to the always interesting story of buying and selling.

Two especially notable instances of Jewish success may be mentioned. Isaac Goldberg came to America as a poor Russian immigrant. He was imbued with the idea of making enough money to do for children what no one had done for him in the way of pleasure and recreation. His advent in Trenton was in the nature of a canvasser from door to door. In a few years he was the owner of a great department store, with a silk-manufacturing branch in Japan and connections with the great marts of the world. A few years more he was the president of a bank, established largely through his own enterprise and initiative. And as soon as he prospered he began doing something for the children of the poor, so that for years the Goldberg picnics for boys and girls in humble circumstances have been among the recognized and appreciated philanthropies of Trenton. Then there is the case of Henry Wirtschafter. Beaten down in Philadelphia by circumstances over which he had no control, Mr. Wirtschafter loaded a few belongings on a small cart and pushed it the thirty miles and more to Trenton. Here, with his clever wife for a clerk as well as a source of comfort and encouragement, he established a store so small that it was sometimes jeeringly referred to as a "hole in the wall." But that was not for long. The business grew amazingly and in a comparatively few years the little store gave place to a big one, one of the more prominent department stores of the city.

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